Through The Social Lights, I got the chance of a lifetime to gallivant up and down the West Coast for eight weeks (and Philly for Thanksgiving), attending events, festivals, auto shows, and the like to promote Ford Motor Company's new vehicle, the C-Max Hybrid. On the "Find and Make a Difference" tour, I was responsible on the West Coast leg (there was an East Coast leg going on at the same time) for Instagram photography of the car, our fans, and the events. I also created content calendars, wrote and scheduled posts, and tweeted happenings on the fly, all while getting the public interested in our Instagram and Facebook contests and managing the online community.