I found a fantastic opportunity to help My Burger, a five-location burger chain here in the Twin Cities, with their social media on a freelance basis through Creative Circle this winter.  So far, I've written weekly content and posted it across social channels, run boosts and ads, concepted and oversaw Facebook page contests, gathered analytics and created monthly reports. More to come, I'm sure!

If you're from the Upper Midwest, you've likely familiar with Zantigo, or the legend of the Mexican-American fast-casual dining restaurant. Little did I know when I got this client that they were going to have the most rabid, loyal, hilarious fans, and I'm so happy to get to interact with them on a daily basis!

The brand has evolved over the years – from Zapata, to Zantigo, to multi-state residence, to disappearing and being replaced by Taco Bell – into the five-location chain it is today.

While they contemplate expansion, it's my job to establish a fun, conversational voice on Facebook while posting original content including food pictures, Throwback Thursday items (old tees and bottle caps!), and answer the pleas to "come back to [Ohio or another several states]!" as gracefully as possible.

For nearly a year at Red Circle Agency, I was Grand Casino's go-to lady for all of their social media needs. I ran their monthly likes campaign ads, pulling in thousands of new followers with cost and click metrics well below industry benchmarks. I also ran ad flights for the many awesome entertainment acts that come to the two casinos, whether it was classic rockers Bad Company, country legend Alan Jackson, celebrity chef Robert Irvine, or the hotties of Chippendales — I was tasked to get fans interested in the events and get them onto Ticketmaster to get their tickets. I also wrote their weekly content calendars including 3-4 posts a day full of promotional, dining, entertainment, and conversational content. Plus, I was always scheming new and interesting ways to run contests on the page and keep fan engagement high.

O'Hara Interiors is huge — HUGE — on Houzz. As in the #1 Interior Design firm or company overall on the site. Managing that Houzz community was 99% in my hands; I answered questions about anything from paint colors to trim type to "where can I get that sofa?" to the always entertaining, "what breed of dog is that? (seriously). That was about 20 emails and 50 questions a day. Along with managing that community, I also managed our Twitter community by coming up with and posting content as well as responding and starting conversations. Pinterest was a playground for us and all of the photos of our work; I also managed that. If you interacted with MOI on social media, it was almost certainly myself on the other end of The Series of Tubes talking back.

Honestly, I don't consider myself a "graphic designer" per se, but I do have an artistic eye and the ability to quickly learn Photoshop and InDesign. We had A/B posts several times a week on Facebook and Twitter, and it ws my job to source images, pull color palettes from said images, match quotes with photos of our work, and assemble it all to catch the eye. I could also make a mean business card or party invite.

Through The Social Lights, I got the chance of a lifetime to gallivant up and down the West Coast for eight weeks (and Philly for Thanksgiving), attending events, festivals, auto shows, and the like to promote Ford Motor Company's new vehicle, the C-Max Hybrid. On the "Find and Make a Difference" tour, I was responsible on the West Coast leg (there was an East Coast leg going on at the same time) for Instagram photography of the car, our fans, and the events. I also created content calendars, wrote and scheduled posts, and tweeted happenings on the fly, all while getting the public interested in our Instagram and Facebook contests and managing the online community.

Through The Social Lights, I got the chance of a lifetime to gallivant up and down the West Coast for eight weeks, attending events, festivals, auto shows, and the like to promote Ford Motor Company's new vehicle, the C-Max Hybrid. On the "Find and Make a Difference" tour, I was responsible on the West Coast leg (there was an East Coast leg going on at the same time) for Instagram photography of the car, our fans, and the events. I also created content calendars, wrote and scheduled posts, and tweeted happenings on the fly, all while getting the public interested in our Instagram and Facebook contests and managing the online community.

While interning at Spyder Trap, I was responsible for crafting social media posts for Children's Hospitals and Clinics of Minnesota on Facebook according to our client-approved content calendar. We helped educate and promote new hospital development and technologies, events and fundraisers, infographics, and special features like guests visiting or new partners with the hospitals. We also assisted with media outreach, Twitter strategy, SEO and SEM, and social media analytics reports.

While interning at Spyder Trap, I was responsible for crafting social media posts for Children's Hospitals and Clinics of Minnesota on Facebook according to our client-approved content calendar. We helped educate and promote new hospital development and technologies, events and fundraisers, infographics, and special features like guests visiting or new partners with the hospitals. We also assisted with media outreach, Twitter strategy, SEO and SEM, and social media analytics reports.