c700x420.jpg

Zantigo

If you're from the Upper Midwest, you've likely familiar with Zantigo, or the legend of the Mexican-American fast-casual dining restaurant. Little did I know when I got this client that they were going to have the most rabid, loyal, hilarious fans, and I'm so happy to get to interact with them on a daily basis!

The brand has evolved over the years – from Zapata, to Zantigo, to multi-state residence, to disappearing and being replaced by Taco Bell – into the five-location chain it is today.

While they contemplate expansion, it's my job to establish a fun, conversational voice on Facebook while posting original content including food pictures, Throwback Thursday items (old tees and bottle caps!), and answer the pleas to "come back to [Ohio or another several states]!" as gracefully as possible.