Sure, your business is posting on social media … but are you actually seeing sales and new clients?
Many businesses know they should be active on social media. But staying consistent, creative, and strategic takes time and expertise. Without a clear plan, social media can quickly turn into random posts, low engagement, and little impact on actual sales.
That’s where I come in.
I help businesses turn social media into a strategic marketing channel that builds community, strengthens brand trust, and ultimately drives real business results.
Hi, I’m Alicia — a Social Media Strategist with 10+ Years of Experience
For more than a decade, I’ve helped brands of all sizes grow their presence through thoughtful, data-driven social media strategy.
I’ve worked both agency-side and in-house, managing social media for everything from local businesses and startups to major global brands.
Some of the organizations I’ve worked with include:
Institute of Food Technologists
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Geological Society of America
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Ford Motor Company
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Cargill
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Hormel
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GODIVA chocolate
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Waterloo Sparkling Water
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Crystal Farms Cheese
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Drumstick ice cream
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Institute of Food Technologists 〰️ Geological Society of America 〰️ Ford Motor Company 〰️ Cargill 〰️ Hormel 〰️ GODIVA chocolate 〰️ Waterloo Sparkling Water 〰️ Crystal Farms Cheese 〰️ Drumstick ice cream 〰️
Across these roles, I’ve built and executed full-scale social media strategies, including:
Organic social media strategy and content planning
Paid social media advertising campaigns
Community management and customer engagement
Influencer and creator partnerships
Analytics, reporting, and performance optimization
Social listening and trend analysis
In other words: I don’t just post content. I build social strategies that support real marketing goals.
My Approach to Social Media Marketing
I fully believe in the power of social media to connect people and help businesses thrive.
After a decade of experience in the field, I’ve realized social media works best when it’s:
Authentic
People connect with brands that feel real. I focus on creating content that reflects your brand voice and resonates with your audience.
Creative and eye-catching
Social media is crowded. Content needs to stand out visually and emotionally to capture attention.
Community-driven
Social platforms are conversations, not billboards. I help brands build relationships with their audiences through engagement and community management.
Strategic and results-focused
At the end of the day, social media should help grow your business. My strategies are designed to support measurable goals like brand awareness, lead generation, and sales.
How I Can Help Your Business
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Channel strategy and platform selection
Audience research and competitor analysis
Content pillars and messaging development
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Monthly content calendars
Post copywriting and captions
Visual content direction and asset planning
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Responding to comments and messages
Customer service on social platforms
Social listening and reputation management
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Campaign strategy and audience targeting
Creative development and testing
Optimization and performance analysis
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Performance tracking and dashboards
Monthly reporting and insights
Strategic recommendations for growth
What Makes Me Different From Other Social Media Pros
There are a lot of social media freelancers out there. Here’s what sets my approach apart.
Real Agency & Brand Experience
I’ve spent years working inside agencies and marketing teams managing accounts for large brands and complex organizations. That experience means I understand how to build structured, strategic social programs: not just content calendars.
Strategy First, Content Second
Many social media managers jump straight into posting. I start with strategy, audience insights, and business goals, so every piece of content has a purpose.
Paid + Organic Expertise
Social media works best when organic content and paid promotion work together. I’ve managed both sides of the equation, allowing me to create integrated campaigns that maximize results.
Data-Informed Decisions
I love the creative side of social media, but I’m equally focused on performance. I continually use analytics and reporting to refine strategy and improve results.
Experience Across Many Industries
From food and beverage brands to healthcare organizations, nonprofits, events, and B2B companies, I’ve worked across a wide variety of industries. That versatility allows me to understand new audiences and markets quickly.
Let’s Build a Social Media Strategy That Works
If your social media feels inconsistent, overwhelming, or disconnected from your actual business goals, I can help.
Together, we can create a social media presence that is:
Strategic
Engaging
Consistent
… and designed to grow your business.
Whether you need help with strategy, content planning, paid social campaigns, or ongoing management, I’d love to learn more about your business and see how I can support your goals.
“Whatever it is, the way you tell your story online can make all the difference.”