Resume

Experience

Web Content Specialist (Contract) 

FindLaw - Thomson Reuters        Eagan, MN           Aug. 2016 – Current

  • Research and write compelling blog content that complies with internal Thomson Reuters best practices and legal industry standards
  • Edit or revise content based on internal or external feedback while holding self accountable for meeting established deliverables and quality expectations
  • Promote blog content on clients’ Facebook pages via boosted posts, targeting audiences in each unique law firm practice and geographical area

 

Digital Marketing Specialist

Red Circle Agency  Minneapolis, MN        Sept. 2015 – May 2016

  • Managed social media communities, answering questions or elaborating on information provided, and worked with clients to resolve any issues which were brought to our attention 
  • Wrote weekly content and boosted posts for Facebook, Twitter, and Instagram, focusing on entertainment announcements, conversational material, promotions, and contests
  • Created and optimized ads on Facebook, Instagram, and Twitter for objectives including event attendance, page fan growth, and brand awareness
  • Balanced and adhered to strict monthly budgets for each of seven clients
  • Worked in tandem with email, SEO, SEM, and display specialists to reach each client's goals, whether on a campaign or overall brand success

 

Social Media Strategist

Hubbard Interactive | Twin Cities    St. Paul, MN            March 2015 – Sept. 2015

  • Lead clients' social media strategy and campaigns from conception to analytics and reporting, determining successes, weak spots, and further action recommendations
  • Managed communities across all channels while maintaining a consistent brand voice
  • Managed brand reputation and reviews as well as crisis communication
  • Planned and executed online promotions including giveaways, sales, coupons, events, and contests
  • Managed further digital marketing including website optimization, blogging, event marketing, and SEO strategy

 

Social Media / Digital Marketing Assistant

Martha O’Hara Interiors         Minneapolis, MN        Feb. 2014 – Nov. 2014

  • Managed our digital identity and communities on multiple social media platforms, acting as the first point of contact for prospective clients
  • Researched industry trends to plan and write for the company's blog, as well as created graphics and other digital written content disseminated via our social media presences
  • Assisted in the monitoring and creation of benchmarks for website and social media channel analytics
  • Researched and compiled information on furnishings and other items from digital inquiries via social media to result in sales, while providing exceptional customer service to clients and potential clients

 

Field Specialist - Social Media (Freelance)

The Social Lights             Minneapolis, MN         Sep. 2012 – Dec. 2012

  • Represented a Fortune 500 company, Ford Motor Company, via social media channels while on a promotional tour of the West Coast for six weeks
  • Developed and executed social media strategy for the Find and Make A Difference campaign on Twitter, Facebook, Instagram and Foursquare
  • Promoted the campaign's social media accounts, hashtags and contests face-to-face at promotional events while simultaneously monitoring and managing the online community

 

Social Media Intern

Spyder Trap Online Marketing     Minneapolis, MN         Oct. 2011 – Feb. 2012

  • Applied best practices of marketing to social media and copywriting on behalf of our clients and internally
  • Assisted the strategy and execution of social media and digital marketing strategies to reach clients' goals
  • Analyzed social media account data and compiled weekly/monthly reports to form recommendations and action plans

 

Communications Intern

The UpTake                 Saint Paul, MN         Nov. 2009 –  Mar. 2010

  • Maintained and updated social media accounts including blogs, Twitter and Tumblr
  • Monitored, researched and blogged about political events and issues involving the Minnesota/U.S. House and Senate live and post-meeting

 

Skills and Tools

Social Media

  • Marketing experience with: Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Foursquare, Instagram, Houzz, and Pinterest
  • Platforms & Tools: Radian6, Raventools, Google Analytics, Google AdWords, TweetDeck, Sprout Social, bit.ly, Iconosquare (formerly Statigram), WordPress, Woobox

Software & Applications

  • Design and Layout: Adobe Photoshop, InDesign, Illustrator, Dreamweaver
  • Other: Basecamp, SharePoint, QuickBooks

 

Education

University of Wisconsin–Eau Claire     Eau Claire, WI        Sept. 2004 – May 2009

  • Major: Journalism | Minor: Art History
  • Activities: Communication and Journalism Organization, Society of Professional Journalists
  • Awards: Excellence in Academics in the Field of Communication, 2008 for study, "Facebook and the Maintenance of Social Capital"